NASCAR Driver Chase Briscoe Teams Up with Free Bird Southern Spring Water as Brand Ambassador

CHARLOTTE, N.C. (Oct. 15, 2025) – NASCAR Cup Series driver Chase Briscoe has partnered with Free Bird, the fast-growing Southern Spring Water brand with a free-spirited twist. A first-of-its-kind partnership for Free Bird, Briscoe will introduce motorsports fans to the water from the Blue Ridge mountains of Georgia.

“I’m excited to represent Free Bird at the racetrack and in my everyday life,” Briscoe said. “From the packaging to being water straight from the Blue Ridge mountains, the water really captures the American spirit and is a perfect fit for the NASCAR fan base. It’s awesome to see them getting involved in racing and I’m proud to help them grow their connection with our fans.”

Briscoe is enjoying the best season of his NASCAR Cup Series career. He is currently in the Round of 8 of the NASCAR Playoffs, vying for a spot in the Championship 4. This season, Briscoe has two victories and career-highs in nearly every statistical category, including seven pole awards, 14 top-five finishes, and 18 top-10s.

“We’re proud to partner with Chase Briscoe,” said Jay Williams, Founder, Free Bird Beverage. “He brings the same determination, authenticity, and heart that define Free Bird. It’s a natural fit between a driver who shows up every lap and a brand built for people who do the same.”

K2 Marketing represented Free Bird Beverage to identify this opportunity with Briscoe.​

“Our goal is to connect authentic brands with passionate sports fans, and this partnership is a perfect example,” said Ben Kingsfield, Co-Founder of K2 Sports Marketing. “Free Bird’s Southern roots and bold identity align perfectly with the spirit of NASCAR, and Chase Briscoe embodies that same energy both on and off the track.”