About Us
At K2 Sports Marketing, we understand that sports have a unique ability to bring people together. Our journey began as a father-and-son duo, united by a shared passion for both sports and business. From childhood experiences at Turner Field to witnessing pivotal moments in sports history, the world of athletics has always been at the heart of our lives.
K2 was founded on a simple yet powerful principle: to help brands build genuine, authentic connections with fans in a way that leaves a lasting impact. We’ve witnessed firsthand how the right sponsorship can elevate a brand, turning it into a household name while creating enduring relationships between businesses and sports enthusiasts.
We operate with the core values of loyalty, trust, and commitment—principles that guide our work with brands, athletes, and teams. Every partnership we cultivate is treated as a long-term relationship, not just a transaction, ensuring mutual success and growth.
At K2 Sports Marketing, we’re more than just an agency—we’re a family business that believes in sports' power to bring people and brands together.
BUILT ON FAMILY, FUELED BY PASSION
SCOTT KINGSFILED
FOUNDER
Scott Kingsfield is a dynamic business leader with a proven track record of scaling high-growth companies and building long-term, mutually beneficial partnerships. With extensive experience in leadership and governance, he has chaired the boards of multiple software companies, guiding them toward innovation and success.
A visionary in the sports technology space, Scott has cultivated strategic partnerships with over 50 professional sports teams across the NFL, MLB, NBA, and NHL, driving digital transformation and enhancing fan engagement. His ability to bridge the gap between cutting-edge technology and the sports industry has made him a trusted partner for organizations seeking to maximize their market impact.
Now, Scott is leveraging his expertise alongside his son, Ben, to connect leading brands and businesses with sports teams, creating powerful opportunities for collaboration and growth. His passion for innovation, strategic leadership, and relationship-building continues to shape the future of business in sports and technology.
BEN KINGSFEILD
CO-FOUNDER
Ben Kingsfield, the co-founder of K2 Marketing, has built his career on a lifelong passion for sports. Introduced to golf by his father, Ben developed a deep connection to the game from an early age. His love for sports expanded beyond golf, with football and other childhood sports playing an integral role in shaping his career path.
Ben's professional journey includes working at renowned golf courses like Reynolds Lake Oconee and The Rose Golf Club, where he gained invaluable industry insight. His passion for building strategic relationships between brands and athletes was solidified during an internship at Joe Gibbs Racing, where he focused on sponsorship sales. This experience laid the foundation for his vision of creating impactful collaborations that drive success for both clients and partners.
Ben plays an integral role at K2 Marketing, continuously building on his expertise to establish relationships that create value for both clients and partners.